SEO

Take a penny today and deposit in the bank. And for the next 30 days, double the amount each day and continue to make those deposits. So on day two, you deposit two cents, on day three, you deposit four cents and on day five, you deposit eight cents, and so on until the end of 30 days.

How much would be in your bank?

Would you guess $5,368,709.12?  

OK, the 100% return every day is a pipe dream. But the point is illustrative: the power of compounding.

And that same power of compounding applies to SEO.

The deposits you make to the bank of SEO take on different kinds of currency: from the technical currency that increases search visibility, to the off-page currency that generates backlinks, and the creative currency that satisfies audience intent. Add the magic factor of time and you have an investment in sustainable results that accrues value over time, long after the initial deposit.

Aside from its recurring value, SEO is a powerful upstream tool for customer experience planning. It’s simply one of the best sources of human, data driven insights, revealing precisely what your audience is thinking at every stage of their buying journey and the problems they are trying to solve.

By consistently showing up when your audience is most receptive, you can transform your content into a net of knowledge that turns searches into customers.

OUR DELIVERABLES

THIS IS FOR YOU IF…

• You’d like to maximize the value of your existing content.

• Your vision of SEO is limited to using an SEO platform management tool.

• SEO strategy is not embedded into your content development.

• You know the value of SEO and content - you just need the evidence.