Are you on mission-critical deadlines to optimize and monetize your content with value-based words that create synergistic action and drive conversion?
Yawn.
Are you biz speaking or human speaking? If you’ve got a bad case of biz speak, we’re here to make your business more approachable, more relatable and well, more human. From 8,000 word e-books to 8 word email subject lines –wherever your customers come in contact with your copy, we’ll write so they are tuning in, not checking out. And where it makes sense, we’ll write to make search engines happy.
We follow a few simple principles. Keep it simple, concise and clear. Answer the “what’s in it for me?” Paint a picture with words. Because the words you choose (and don’t choose) matter - especially when you are dealing with an 8 second human attention span.
Our preferred approach is writing in context, not piecemeal. Every piece of written content has a purpose in your customer’s journey: entertain them, start a conversation, continue a conversation, educate them or help them solve a problem. The result? By pulling (not pushing) them through their buying journey, they can’t help but buy from you.
OUR DELIVERABLES
THIS IS FOR YOU IF…
Your writing seems to be about you and not about them.
Your writing is not producing business results.
You want to strike a fresh, new tone - there’s too much biz speak and jargon.
Your backlog of writing projects is growing or you just need to get started.